“Someone would just have to go bigger and better.” AUTHENTIC CONNECTIONīefore joining Dior, Kim Jones had already made a career of collaborations with creatives, artists and brands of all stripes – even to a fault to some of his critics. But I do think it’s possible,” Gibbs says of the possibility of replicating the Dior Jordan’s success. We break down the key elements that made it possible, and that subsequent partnerships would need to capture to produce a modern collectible like the Dior Jordan. But to create a product that appeals to rather than alienates either end of the spectrum requires more than novelty. The Dior Jordan, Gibbs notes, also had the advantage of going first, as in the first collaboration between a major shoe brand like Nike and a European label on par with Dior. “The releases that are the most successful utilize all arrows in their quiver. “All special projects need to be special holistically: unique design, special collaboration partner choice, distribution, and production,” says Chris Gibbs, owner of Union LA. None however have reached the levels of hype as the Dior Jordans, which have fetched more than $10,000 on the secondary market and earned a place in the history books at a presidential inauguration. Supreme, no stranger to high-low mashups, set its sights even higher on a Tiffany collaboration the following year. Prada created perhaps the most obvious sibling to the Dior Jordan with an adidas Superstar collaboration in the fall of 2020. But that didn’t derail their success, and the luxury-collaboration-industrial-machine as a whole has only become more saturated since. The collaboration faced some setbacks as the COVID-19 pandemic delayed the Dior Jordans’ release from April until July 2020. If anything, Jordan’s involvement legitimized Dior’s place in the new fashion status quo, not the other way around. The shoe confirmed Dior’s parent company LVMH was not backing away from collaborations, but it also validated a point many knew already: that the basketball sneaker born in the 1980s is as valuable of a brand as the 73-year-old French stalwart. That moment arrived a little over a year later when Dior unveiled an Air Jordan 1 collaboration during the Pre-fall 2020 menswear presentation in Miami. A matching government-issued ID will be required at the time of purchase.When Kim Jones left Louis Vuitton to take over Dior’s menswear division in 2018, it seemed only a matter of time before the British designer replicated the success of his Louis Vuitton x Supreme collaboration with another blockbuster streetwear crossover.
#DIOR AIR JORDAN 1 CODE#
A unique QR code with the individual’s name will be issued.
#DIOR AIR JORDAN 1 VERIFICATION#
The store pick-up date will be sent via SMS or email shortly following verification of eligibility. Dior will then invite the successful applicants to visit the Dior boutique selected to purchase their sneakers. Keeping up? Then a limited number of sneakers will be allocated to each of the participating boutiques and the guaranteed opportunity to secure these sneakers will be given on a first come, first served basis to the lucky sneaker aficionados who register before they sell out. AIR JORDAN 1 HIGH OG DIOR SNEAKERS DHS8,400 AIR JORDAN 1 LOW OG DIOR SNEAKERS DHS7,600 Air Jordan 1 OG Dior sneakers will be available for purchase exclusively in selected Dior pop-ups and pop-in stores only by registering on the digital microsite. Each sneaker shopper can only select just one boutique and register only once for the desired style and size. The launch will take place on an exclusive microsite – the url of which so far remains a secret – where you will be invited to register for the guaranteed opportunity to buy one pair of these sneakers and will be asked to choose either high-top or low-top sneakers) a pop-in store or pop-up pick up location and your size.
First whipping hypebeasts into a frenzy at the Autumn/Winter 2020 Dior Homme show in Miami, Artistic Menswear Director for Dior, Kim Jones has teamed up with Michael Jordan’s eponymous brand to bring the world the Jordan 1 OG Dior – a low-top and the high-top – creating a counterpoint where streetwear meets sartoria.Īs with all coveted sneaker drops, a complex set of rules apply, so pay attention.
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